Volume & Issue no: Volume 4, Issue 5(2), September - October 2015
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Title: |
Influence of Demographic Profile on Perceived Security and level of adoption of Internet Banking in a developing country: An Empirical Study |
Author Name: |
Dr. Mamta Sareen |
Abstract: |
Abstract
Internet Banking is becoming an important channel for banks
to deliver banking services to their customers. The proponents
of Internet banking believe that it offers convenience to
customers and enhanced efficiency to bankers. While the
Internet technology holds the potential to fundamentally
change banks and the banking industry, it is still haunted by
low rate of adoption by bank customers due to perceived risks
in transacting in the virtual environment of Internet. The
study examines the influence of demographic variables age,
gender, educational level, occupation and monthly income on
the level of adoption of Internet banking. The paper builds on
existing literature on the importance of security as perceived
by the users towards adoption of internet banking.
Keywords: Internet banking, customers, perceived
security, integrity, reliability, privacy, confidentiality,
adoption, demographic variables. |
Cite this article: |
Dr. Mamta Sareen , "
Influence of Demographic Profile on Perceived Security and level of adoption of Internet Banking in a developing country: An Empirical Study" , International Journal of Emerging Trends & Technology in Computer Science (IJETTCS) ,
Volume 4, Issue 5(2), September - October 2015 , pp.
016-022 , ISSN 2278-6856.
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