Volume & Issue no: Volume 6, Issue 2, March - April 2017
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Title: |
E-commerce And Brick-and-mortar Retail – A Study for online purchase of Smartphones
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Author Name: |
Chitrao Pradnya , Debgupta Sanchari , Bhandarkar Rashmi , Phirke Disha |
Abstract: |
Abstract
The topic for research, “E-commerce And Brick-and-mortar Retail – A Study for online purchase of Smartphones†is to understand the consumer behavior towards the changing trends from brick and mortar to e-commerce. The objective of this study is “To study the concept of brick-and-mortar retail and e-retail (e-commerce) and “To compare the opportunities and challenges of brick-and-mortar retail and e-retail commerce in smartphone space.†|
Cite this article: |
Chitrao Pradnya , Debgupta Sanchari , Bhandarkar Rashmi , Phirke Disha , "
E-commerce And Brick-and-mortar Retail – A Study for online purchase of Smartphones
" , International Journal of Emerging Trends & Technology in Computer Science (IJETTCS) ,
Volume 6, Issue 2, March - April 2017 , pp.
084-086 , ISSN 2278-6856.
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