Volume & Issue no: Volume 8, Issue 3, May - June 2019
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Title: |
Influence of Gender and M-Banking Self-Efficacy on Mobile Banking Acceptance: An Extended Technology Acceptance Model |
Author Name: |
Chien-Chih Chen, Bireswar Dutta, Mei-Hui Peng |
Abstract: |
ABSTRACT
The purpose of this study is to validate the applicability of
Technology Acceptance Model (TAM) in mobile banking
perspective and explore the gender differences and m-banking
self-efficacy as external variables. From the review of previous
studies, it revealed that very few studies had developed research
models statistically validate the role of gender on the intention of
users to adopt mobile banking (m-banking). A total of 247 valid
respondents in India were tested against the research model
using analysis of variance and structural equation modeling
(SEM) approaches. The results of current study recommend that
the model was satisfactorily validated by the data. Overall, the
model explained 42.8% of the variance in intention to use mbanking
system. The findings have also favored gender as key
determinants in the TAM. Based on these findings, the
theoretical and practical implications are discussed.
Keywords: Technology Acceptance Model (TAM);
Gender differences; Mobile Banking (m-banking);mbanking
self-efficacy. |
Cite this article: |
Chien-Chih Chen, Bireswar Dutta, Mei-Hui Peng , "
Influence of Gender and M-Banking Self-Efficacy on Mobile Banking Acceptance: An Extended Technology Acceptance Model" , International Journal of Emerging Trends & Technology in Computer Science (IJETTCS) ,
Volume 8, Issue 3, May - June 2019 , pp.
014-030 , ISSN 2278-6856.
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